Arcadian at IBC 2026: What We Showed on the NETINT VPU Ecosystem Stand (Hall 1 — 1.D49)

The AWS Tax Was the Conversation Everyone Wanted to Have

At IBC 2026, nobody walking the floor needed convincing that cloud transcoding is overpriced. Visitors to the NETINT stand had already seen the invoice and done the arithmetic — what they wanted to talk through was what NETINT calls the AWS Tax: pricing that looks simple on the surface and behaves like a black box in production, on the one workload whose bill grows every time you win.

The recurring question on the stand wasn't whether teams were paying it. It was why they were still payingit.

As we heard again and again, it's almost never the business case. Moving encode is an integration problem: it reaches into ingest, packaging, orchestration, QA and delivery — the systems a team is already responsible for keeping on air. The case for change is usually sound; what's scarce is the integration capacity to act on it.

That's the job Arcadian does, and it's what we walked visitors through across all four days: as NETINT's integration partner, we map the workflow a team already runs, engineer the connections between hardware, software, cloud services and on-prem infrastructure, and build only what has to be built to get to production.

On the stand, that meant showing what's waiting on the other side of that work — NETINT's Smart VPU™ silicon:

Source: figures published by NETINT and Quadra Video Server specifications.

Getting off the tax isn't a bespoke project. It's an integration project — and that's ours.